Using Reviews to Boost Sales
Ratings and reviews are increasingly becoming an important aspect of digital marketing.Today, people have a tendency to cross check products and services before consumption. People confirm the value of services and products by going through testimonials of other users. Most commonly viewed reviews are Google reviews though there are other types of reviews. Potential customers consider customer reviews more genuine than a company’s own view of itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Ratings and reviews, therefore, have a great influence on consumer’s decision making. It would thus be important for businesses to find a way of having their satisfied customers share their experiences on their websites. Positive testimonials will boost the sales of a company.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. The control of reviews are limited when using some sites. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is important to acknowledge clients who give positive feedback.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. Customers’ feedback can be make a good eye catching summary that will keep a view on your website long enough to get all the details. Also using reviews from big sites gives a company bargaining power when pitching for sales from potential buyers. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. Most applications have built in options that don’t require one to buy plug-ins. Google offers a plug in called Google places reviews. With this, one can feature 3 views concurrently. The review panel can be customized by changing some configurations and design options.
Yelp is also a famous review site.Yelp is designed to only feature real customer’s reviews thus making it credible. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Facebook is also a social review site whose contents can be embedded to a website.
Beyond the three review tools covered by this article, there exist others. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.